{"id":1884,"date":"2026-10-12T08:00:00","date_gmt":"2026-10-12T06:00:00","guid":{"rendered":"https:\/\/www.bluepointliege.be\/?p=1884"},"modified":"2026-10-14T20:39:25","modified_gmt":"2026-10-14T18:39:25","slug":"corporate-keynote-choosing-topic-speaker","status":"publish","type":"post","link":"https:\/\/www.bluepointliege.be\/en\/2026\/10\/12\/corporate-keynote-choosing-topic-speaker\/","title":{"rendered":"Corporate Keynote: How to Choose the Right Topic and Speaker"},"content":{"rendered":"<!--\n    Title: Single Post\n    PostTypes: post\n-->\n\n<section class=\"gc-single-post\" x-data=\"singlePost\">\n    <!--\n    Title: Container\n    Mode: preview\n    SupportsJSX: true\n-->\n\n\n<div class=\"gc-container\">\n    <div class=\"gc-breadcrumbs gc-single-post__breadcrumbs\">\n    <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n        <div class=\"gc-single-post__wrapper\">\n            <div class=\"gc-single-post__inner-wrapper\">\n                                    <div class=\"gc-single-post__cat\">\n                        Events\n                    <\/div>\n                \n                                    <h1 class=\"gc-single-post__title\">Corporate Keynote: How to Choose the Right Topic and Speaker<\/h1>\n                \n                <div class=\"gc-single-post__subtitle\">12\/10\/2026<\/div>\n                <svg class='gc-single-post__icon' width=\"210\" height=\"180\" viewBox=\"0 0 210 180\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M180 90H210V120H180V90Z\" fill=\"#1600FF\"\/>\n<path d=\"M135 60H165V120H135V60Z\" fill=\"#223A67\"\/>\n<path d=\"M45 60H75V120H45V60Z\" fill=\"#C8C7B0\"\/>\n<path d=\"M90 60H120V180H90V60Z\" fill=\"#5FB2A1\"\/>\n<path d=\"M0 0H30V120H0V0Z\" fill=\"#7E9EC0\"\/>\n<\/svg>\n            <\/div>\n\n                            <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2026\/10\/Keynote-Speaker-1024x683.png\" class=\"gc-single-post__image\" alt=\"\" srcset=\"https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2026\/10\/Keynote-Speaker-1024x683.png 1024w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2026\/10\/Keynote-Speaker-300x200.png 300w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2026\/10\/Keynote-Speaker-768x512.png 768w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2026\/10\/Keynote-Speaker.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                        <div class=\"gc-single-post__introduction\"><p><strong>A corporate keynote sets the tone for a conference, seminar or business event. Whether scheduled at the beginning, in the middle or at the end of the programme, it provides an opportunity to share a vision, encourage reflection and bring participants together around a powerful message. But success depends on choosing a relevant topic and a speaker who can truly engage the audience! How can you make the right decisions without simply following trends or relying on a speaker&#8217;s reputation? Here are the essential criteria for creating a keynote that delivers real value to your event.<\/strong><\/p>\n<\/div>\n            <div><h2>1. A Great Keynote Starts with an Objective, Not a Name<\/h2>\n<p>When organising a corporate conference, the first instinct is often to look for a well-known speaker. A high-profile executive, respected expert or inspirational personality can certainly make an event more attractive. But before drawing up a shortlist of potential speakers, one question deserves attention: <strong>what exactly do you want this presentation to achieve?<\/strong><\/p>\n<p>A keynote can serve several purposes:<\/p>\n<ul>\n<li><strong>Inspire:<\/strong> open up new perspectives and encourage participants to think beyond their usual approaches.<\/li>\n<li><strong>Inform:<\/strong> explain an economic, technological or industry-specific development.<\/li>\n<li><strong>Unite:<\/strong> bring employees together around a shared ambition or project.<\/li>\n<li><strong>Support change:<\/strong> help teams understand a transformation and its implications.<\/li>\n<li><strong>Encourage action:<\/strong> give participants practical ideas for improving their working methods.<\/li>\n<\/ul>\n<p>These objectives determine the nature of the content, the speaker&#8217;s profile and the presentation format.<\/p>\n<p>A keynote designed to support organisational transformation will not meet the same expectations as an opening speech delivered to several hundred clients and partners.<\/p>\n<p><strong>The best starting point is to define, in a single sentence, what participants should remember, understand or see differently after the presentation.<\/strong> This intention will guide every subsequent decision.<\/p>\n<h2>2. Choose Your Topic Based on Your Audience<\/h2>\n<p>A topic can be fascinating without being relevant to the people attending your event.<\/p>\n<p>A conference about artificial intelligence, for example, may appeal to a board of directors, a sales team or a group of IT specialists. However, these three audiences will have very different expectations.<\/p>\n<p>Executives will probably be looking for a strategic perspective and investment opportunities. Sales professionals will want to understand how AI tools can improve their efficiency. Technical experts will expect in-depth analysis and examples of advanced applications.<\/p>\n<p>The overall subject remains the same, but <strong>the angle and level of detail must be adapted to the audience<\/strong>.<\/p>\n<p>This alignment is far from a minor consideration. According to <a href=\"https:\/\/www.freeman.com\/resources\/the-best-events-are-intentional\/\" target=\"_blank\" rel=\"noopener\">Freeman&#8217;s research into the expectations of business event attendees<\/a>, 79% of respondents who no longer attend certain events, or have never attended them, identify advanced learning opportunities as one of the factors that could encourage them to participate.<\/p>\n<p>Content is therefore a powerful attraction in its own right.<\/p>\n<p>To identify your audience&#8217;s expectations, consider three elements:<\/p>\n<ul>\n<li><strong>Participant profiles:<\/strong> job roles, industries, levels of responsibility and existing knowledge.<\/li>\n<li><strong>Professional concerns:<\/strong> everyday challenges, developments in their field and decisions they need to make.<\/li>\n<li><strong>Motivations:<\/strong> discovering new ideas, acquiring knowledge, meeting experts or gaining a broader perspective.<\/li>\n<\/ul>\n<p>For an event bringing together several professional profiles, look for a topic with broad relevance while including sufficiently concrete examples to engage each group.<\/p>\n<h2>3. Trending Topic or Business Challenge: How to Find the Right Balance?<\/h2>\n<p>Artificial intelligence, cybersecurity, leadership, sustainability, the transformation of work\u2026 Certain subjects naturally feature prominently in professional conference programmes.<\/p>\n<p>Their popularity is an advantage: they attract attention and generally raise questions. But a topical subject alone does not guarantee an interesting presentation.<\/p>\n<p><strong>The real value of a keynote lies in the angle you choose.<\/strong><\/p>\n<p>Let&#8217;s look at a few examples:<\/p>\n<ul>\n<li><strong>Artificial intelligence:<\/strong> rather than &#8220;The Future of AI&#8221;, consider &#8220;How Is AI Actually Transforming Sales and Marketing Roles?&#8221;<\/li>\n<li><strong>Leadership:<\/strong> turn &#8220;The Future of Management&#8221; into &#8220;How Can You Engage Teams During Organisational Transformation?&#8221;<\/li>\n<li><strong>Sustainability:<\/strong> replace &#8220;The Challenges of Sustainability&#8221; with &#8220;How Can Environmental Objectives Be Integrated into Operational Decisions?&#8221;<\/li>\n<li><strong>Cybersecurity:<\/strong> opt for &#8220;Which Cyber Threats Should SMEs Really Be Concerned About, and How Can They Prepare?&#8221;<\/li>\n<\/ul>\n<p>This approach turns a broad theme into a clearly defined issue.<\/p>\n<p>It also makes selecting a speaker easier: instead of simply looking for someone who can talk about innovation or management, you are searching for a specialist capable of providing specific insights.<\/p>\n<p>To identify the right subject, look for the intersection between <strong>your organisation&#8217;s challenges, your audience&#8217;s concerns and the expertise available<\/strong>.<\/p>\n<h2>4. What Type of Keynote Speaker Should You Choose?<\/h2>\n<p>Once the topic has been defined, the next step is selecting the speaker. Several profiles may be suitable, each bringing a different dimension to the presentation.<\/p>\n<h3>The Expert: To Explore and Explain<\/h3>\n<p>A researcher, economist, technology specialist or experienced consultant brings in-depth knowledge and structured analysis.<\/p>\n<p>This profile is particularly suitable for industry conferences, innovation-focused events or seminars aimed at a knowledgeable professional audience.<\/p>\n<p>Their main strength? The ability to explain complex developments and distinguish lasting trends from short-lived hype.<\/p>\n<p>However, make sure they also have strong communication skills. Outstanding expertise does not automatically translate into an accessible and engaging presentation.<\/p>\n<h3>The Entrepreneur or Business Leader: To Share Practical Experience<\/h3>\n<p>An entrepreneur or business executive can bring a particularly valuable perspective to a keynote.<\/p>\n<p>Strategic decisions, challenges encountered, successful transformations or lessons learned from failure: these experiences add a practical dimension to the presentation.<\/p>\n<p>This type of speaker is relevant for events focusing on leadership, growth, organisational change or entrepreneurship.<\/p>\n<p>Prioritise speakers who can analyse their own experiences rather than simply recounting their success stories.<\/p>\n<h3>The Journalist or Analyst: To Provide a Broader Perspective<\/h3>\n<p>For economic, geopolitical or societal topics, a specialist journalist or analyst can offer a wider perspective.<\/p>\n<p>Their value lies in their ability to connect different developments, put current events into context and explain their implications for businesses.<\/p>\n<p>This profile is particularly suitable for professional conferences aiming to encourage debate about changes affecting an industry.<\/p>\n<h3>The Inspirational Speaker: To Build Collective Momentum<\/h3>\n<p>Elite athletes, explorers, artists or individuals with extraordinary experiences can offer a different perspective on subjects such as resilience, commitment, personal achievement or teamwork.<\/p>\n<p>These presentations are often appreciated at internal company conventions, management seminars and team-building events.<\/p>\n<p>The essential condition remains the same: <strong>establish a credible connection between the speaker&#8217;s experience and the audience&#8217;s concerns<\/strong>.<\/p>\n<p>An extraordinary story may inspire admiration. A truly successful keynote should also give participants something useful to take away.<\/p>\n<h2>5. Is a Famous Speaker Necessarily the Right Choice?<\/h2>\n<p>A speaker&#8217;s reputation can be a powerful communication asset.<\/p>\n<p>A recognisable name can make it easier to promote an event, attract more registrations and reinforce its prestige.<\/p>\n<p>But popularity and effectiveness on stage are not the same thing.<\/p>\n<p>A less well-known speaker who fully understands the audience&#8217;s challenges may deliver a far more relevant presentation.<\/p>\n<p>When comparing candidates, consider the following criteria:<\/p>\n<ul>\n<li><strong>Credibility:<\/strong> do they have recognised expertise or experience in the subject?<\/li>\n<li><strong>Relevance:<\/strong> does their presentation align with your event&#8217;s objectives?<\/li>\n<li><strong>Presentation skills:<\/strong> can they engage an audience and structure their ideas effectively?<\/li>\n<li><strong>Adaptability:<\/strong> are they able to tailor their presentation to your event?<\/li>\n<li><strong>Interactivity:<\/strong> are they comfortable answering questions, engaging in discussions or participating in an on-stage interview?<\/li>\n<li><strong>References:<\/strong> have they previously spoken at comparable business events?<\/li>\n<\/ul>\n<p>Ask to watch a complete presentation rather than relying solely on a short promotional video. This will allow you to assess the actual pace of the presentation, the clarity of the explanations and how effectively the speaker manages their time.<\/p>\n<p>Feedback from previous event organisers can also provide valuable information.<\/p>\n<p>Finally, remember to consider contractual aspects when making your selection: speaking fees, travel, accommodation, cancellation conditions and potential recording rights.<\/p>\n<h2>6. The Brief: The Key to a Truly Personalised Keynote<\/h2>\n<p>Even an excellent speaker needs to understand the context in which they will be presenting.<\/p>\n<p>Without sufficient preparation, there is a risk of delivering a generic conference presentation that may be well executed but relatively disconnected from participants&#8217; expectations.<\/p>\n<p>A structured brief helps avoid this problem.<\/p>\n<p>At a minimum, it should include:<\/p>\n<ul>\n<li>An introduction to the company and its industry.<\/li>\n<li>The overall objectives of the event.<\/li>\n<li>The profile and number of participants.<\/li>\n<li>The chosen topic and the questions to be addressed.<\/li>\n<li>The main messages to communicate.<\/li>\n<li>The expected level of technical detail.<\/li>\n<li>The duration of the presentation.<\/li>\n<li>The planned format: presentation, interview, interactive discussion or Q&#038;A session.<\/li>\n<li>Any sensitive topics or confidential information to avoid.<\/li>\n<\/ul>\n<p>Also arrange a preparatory discussion with the speaker.<\/p>\n<p>This conversation will help refine the content, identify the most relevant examples and ensure that the presentation fits naturally into the overall programme.<\/p>\n<p><strong>A good keynote does not necessarily have to be written entirely from scratch for every event. However, it should make participants feel that the speaker is genuinely addressing them.<\/strong><\/p>\n<h2>7. How Long Should a Keynote Last to Keep the Audience Engaged?<\/h2>\n<p>Should you schedule 20, 30, 45 or 60 minutes?<\/p>\n<p>There is no universally ideal duration. Everything depends on the complexity of the subject, the speaker&#8217;s style and the keynote&#8217;s place in the programme.<\/p>\n<p>Nevertheless, a few practical guidelines can help you make the right choice.<\/p>\n<h3>20 to 30 Minutes: For a Strong, Focused Message<\/h3>\n<p>This format is particularly suitable for opening presentations, inspirational talks or programmes featuring several speakers.<\/p>\n<p>It requires a concise presentation built around one central idea and a few essential messages.<\/p>\n<h3>30 to 45 Minutes: To Explore a Topic in Greater Depth<\/h3>\n<p>This duration provides more opportunities to examine a subject, present concrete examples and develop a structured argument.<\/p>\n<p>It is an interesting option for many professional conferences.<\/p>\n<h3>45 to 60 Minutes: To Address a Complex Subject<\/h3>\n<p>A longer presentation may be justified when it includes in-depth analysis, case studies or interactive sessions.<\/p>\n<p>In this case, vary the approach: presentations, examples, demonstrations, questions or discussions with a moderator.<\/p>\n<p>Participant expectations are also evolving. In its <a href=\"https:\/\/www.freeman.com\/resources\/freeman-learning-trends-report\/\" target=\"_blank\" rel=\"noopener\">2026 report on learning at professional events<\/a>, Freeman highlights the growing importance of formats that encourage the practical application of knowledge and active participation.<\/p>\n<p>The priority is therefore not simply to fill an allocated time slot, but to <strong>create a presentation in which every section delivers identifiable value<\/strong>.<\/p>\n<p>Remember to distinguish between presentation time and the time reserved for questions. A 30-minute keynote followed by a 15-minute Q&#038;A session may provide a more rewarding experience than a 45-minute monologue.<\/p>\n<h2>8. When Should You Schedule the Keynote?<\/h2>\n<p>The position of a keynote in the programme influences the role it plays in the event.<\/p>\n<h3>At the Beginning: To Set the Direction<\/h3>\n<p>An opening keynote introduces the central theme, shares a vision and prepares participants for the discussions that follow.<\/p>\n<p>It is particularly suitable for annual conventions, industry conferences and strategic events.<\/p>\n<p>The speaker should establish a sufficiently broad framework for reflection to inform the rest of the programme.<\/p>\n<h3>In the Middle of the Day: To Renew Engagement<\/h3>\n<p>Scheduled between conference sessions or after a break, a keynote can introduce a fresh perspective.<\/p>\n<p>An external speaker, an unexpected subject or a more interactive format can help renew audience interest.<\/p>\n<p>This position is particularly relevant for events featuring several technical presentations.<\/p>\n<h3>At the End: To Leave a Lasting Message<\/h3>\n<p>A closing keynote allows participants to take a step back and connect the day&#8217;s main insights around a shared perspective.<\/p>\n<p>It can also introduce future opportunities or encourage participants to take action.<\/p>\n<p>The choice therefore depends on the speaker&#8217;s intended role: <strong>setting the direction, enriching the discussion or extending the event&#8217;s impact<\/strong>.<\/p>\n<h2>9. The Venue and Technical Setup Are Part of the Experience<\/h2>\n<p>A relevant topic and a convincing speaker are not always enough to guarantee a successful presentation.<\/p>\n<p>Acoustic quality, screen visibility, lighting and audience layout directly influence participants&#8217; comfort and the smooth running of the presentation.<\/p>\n<p>A presentation featuring detailed visual materials requires a screen that is clearly visible to everyone. A speaker who regularly moves around the stage will need an appropriate microphone. An interactive keynote requires a setup that facilitates discussion.<\/p>\n<p>Before confirming your venue, check:<\/p>\n<ul>\n<li>Stage visibility from every seat.<\/li>\n<li>Sound quality and coverage throughout the room.<\/li>\n<li>Screen size and resolution.<\/li>\n<li>Available lighting options.<\/li>\n<li>Availability of wireless microphones.<\/li>\n<li>Connections required for the speaker&#8217;s equipment.<\/li>\n<li>The potential availability of a confidence monitor or presentation screen.<\/li>\n<li>Video recording or livestreaming capabilities.<\/li>\n<li>Arrangements for rehearsals and technical checks.<\/li>\n<\/ul>\n<p>For a large-scale conference, these elements should be discussed sufficiently early with the speaker and the venue&#8217;s technical team.<\/p>\n<p>At BluePoint Li\u00e8ge, the Crystal and Turquoise event spaces feature a <strong>professional Bose sound system with centralised controls and dedicated event lighting equipment<\/strong>, allowing the stage setup to be adapted to the conference format.<\/p>\n<p>The venue also offers different room configurations to accommodate both small-group presentations and larger professional events.<\/p>\n<p><a href=\"https:\/\/www.bluepointliege.be\/espaces-evenementiels\/\">Explore BluePoint Li\u00e8ge&#8217;s event spaces<\/a> and find the configuration best suited to your keynote.<\/p>\n<h2>10. Give Your Keynote Ideas a Second Life<\/h2>\n<p>A keynote does not necessarily have to end when the speaker leaves the stage.<\/p>\n<p>Participants often need time to absorb information, compare ideas with their own experiences or explore certain questions in greater detail.<\/p>\n<p>Several formats can help maintain this momentum.<\/p>\n<p><strong>Organise a Q&#038;A session.<\/strong> This allows participants to raise practical concerns and seek clarification on specific points.<\/p>\n<p><strong>Arrange an interview or panel discussion.<\/strong> A moderator can explore the ideas developed during the keynote in greater depth and introduce additional perspectives.<\/p>\n<p><strong>Encourage informal discussions.<\/strong> A networking break, cocktail reception or lunch gives participants an opportunity to continue conversations with colleagues, partners or, where possible, the speaker.<\/p>\n<p>This networking dimension is particularly important at professional events. According to a <a href=\"https:\/\/staging.freeman.com\/about\/press\/new-freeman-trends-report-reveals-meaningful-networking-is-key-to-event-growth\/\" target=\"_blank\" rel=\"noopener\">Freeman study published in July 2025<\/a>, <strong>51% of participants consider a successful networking experience, on its own, a sufficient reason to return to an event<\/strong>.<\/p>\n<p>Combining a keynote with opportunities for discussion therefore helps enrich the overall guest experience.<\/p>\n<p>At BluePoint Li\u00e8ge, the event catering options, reception areas and various hospitality packages make it easier to organise these complementary activities. A conference can naturally continue over lunch, a cocktail reception or a walking dinner.<\/p>\n<p>Also consider what happens after the event. Depending on the agreements made with your speaker, you can share a summary of the main insights, additional resources or a recording of the presentation.<\/p>\n<p>These materials help extend the discussion and allow participants to make further use of the knowledge they have gained.<\/p>\n<h2>11. Mistakes That Can Undermine Your Keynote<\/h2>\n<p>A successful keynote depends on a series of well-aligned decisions. However, certain mistakes frequently occur when preparing corporate conferences.<\/p>\n<p><strong>Choosing the speaker before defining the topic.<\/strong> This creates a risk of building the entire presentation around a personality without establishing a meaningful connection to the event&#8217;s objectives.<\/p>\n<p><strong>Selecting an overly broad subject.<\/strong> An ambitious but insufficiently focused topic may lead to a superficial presentation that leaves participants wanting more.<\/p>\n<p><strong>Underestimating the audience&#8217;s knowledge.<\/strong> An overly basic presentation may disappoint a specialist audience. Conversely, an excessively technical speech risks excluding some participants.<\/p>\n<p><strong>Neglecting preparation with the speaker.<\/strong> Without a detailed brief, even an experienced speaker may fail to address the company&#8217;s expectations.<\/p>\n<p><strong>Scheduling an excessively long presentation.<\/strong> A keynote benefits from a clear structure, an appropriate pace and a duration consistent with its role in the programme.<\/p>\n<p><strong>Overlooking technical requirements.<\/strong> Incompatible presentation files, sound problems or projection difficulties can disrupt an otherwise well-prepared presentation.<\/p>\n<p><strong>Failing to plan follow-up activities.<\/strong> An isolated keynote, without opportunities for discussion or ways to revisit the ideas, risks losing some of its impact.<\/p>\n<p>To minimise these risks, arrange a final coordination meeting involving the organiser, the speaker and the venue&#8217;s technical manager.<\/p>\n<p>Review the running order, audiovisual requirements, timings, transitions and any planned audience interactions.<\/p>\n<h2>12. How Can You Measure the Success of Your Keynote?<\/h2>\n<p>The number of attendees is an interesting indicator, but it cannot, on its own, measure the quality of the presentation.<\/p>\n<p>To assess the actual value of a keynote, return to the objective defined at the outset.<\/p>\n<p>A conference designed to inform can be evaluated by measuring participants&#8217; understanding of the messages presented. An inspirational talk will aim to encourage new perspectives. A keynote focused on transformation may be followed by concrete actions within the organisation.<\/p>\n<p>A few simple questions can be included in your satisfaction survey:<\/p>\n<ul>\n<li>Was the topic relevant to your professional expectations?<\/li>\n<li>Did the speaker provide new information or perspectives?<\/li>\n<li>What were your main takeaways?<\/li>\n<li>Do you think you can apply some of the ideas in your work?<\/li>\n<li>Which topics would you like to explore further at a future event?<\/li>\n<\/ul>\n<p>You can also examine participation during the Q&#038;A session, the discussions generated after the presentation or the use of resources shared with attendees.<\/p>\n<p>The objective is not to multiply performance indicators, but to determine <strong>whether the keynote actually fulfilled its intended purpose<\/strong>.<\/p>\n<p>These insights will provide a valuable foundation for planning your next events.<\/p>\n<h2>Make Your Keynote a Highlight of Your Event<\/h2>\n<p>The success of a keynote depends above all on the alignment between the topic, the speaker, the audience and the event&#8217;s objectives. A famous personality may attract attention, but the relevance of the message and the quality of its delivery are what truly make the difference.<\/p>\n<p>The event setting also plays an important role in this success. A suitable room, reliable technology and opportunities for discussion allow the speaker to maximise the impact of their presentation.<\/p>\n<p>With its flexible event spaces, professional audiovisual equipment and dedicated event support, BluePoint Li\u00e8ge provides an ideal environment for organising corporate conferences and keynotes.<\/p>\n<p><strong>Give your next keynote the setting it deserves. <a href=\"https:\/\/www.bluepointliege.be\/contact\/\">Tell us about your project and plan your event with the BluePoint Li\u00e8ge team.<\/a><\/strong><\/p>\n<\/div>\n        <\/div>\n<\/div>\n<\/section>\n\n\n<!--\n Title: Call To Action\n-->\n<section class=\"gc-cta gc-cta--left\">\n    <!--\n    Title: Container\n    Mode: preview\n    SupportsJSX: true\n-->\n\n\n<div class=\"gc-container  gc-cta__container\">\n    <div class=\"gc-cta__image-wrapper\"><\/div>\n        <div class=\"gc-cta__wrapper\">\n            <svg class='gc-cta__icon' width=\"210\" height=\"180\" viewBox=\"0 0 210 180\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M180 90H210V120H180V90Z\" fill=\"#1600FF\"\/>\n<path d=\"M135 60H165V120H135V60Z\" fill=\"#223A67\"\/>\n<path d=\"M45 60H75V120H45V60Z\" fill=\"#C8C7B0\"\/>\n<path d=\"M90 60H120V180H90V60Z\" fill=\"#5FB2A1\"\/>\n<path d=\"M0 0H30V120H0V0Z\" fill=\"#7E9EC0\"\/>\n<\/svg>\n            <div class=\"gc-cta__heading\">\n                <div class=\"gc-cta__upper-title h4\">Let&#039;s get to know each other!<\/div>\n                <h2 class=\"gc-cta__title\">Would you like to discover all that BluePoint Li\u00e8ge has to offer?<\/h2>\n            <\/div>\n            <a href=\"https:\/\/www.bluepointliege.be\/en\/contact\/\" class=\"gc-button gc-button--white\">\n        \n                    Contact\n            <\/a>\n                            <\/div>\n<\/div>\n    <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1-1024x683.jpg\" class=\"gc-cta__image\" alt=\"\" srcset=\"https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1-1024x683.jpg 1024w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1-300x200.jpg 300w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1-768x512.jpg 768w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1-1536x1025.jpg 1536w, https:\/\/cdn.bluepoint.be\/wp-content\/uploads\/sites\/2\/2025\/01\/OLI_4532-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/section>\n","protected":false},"excerpt":{"rendered":"<p>A corporate keynote sets the tone for a conference, seminar or business event. Whether scheduled at the beginning, in the middle or at the end of the programme, it provides an opportunity to share a vision, encourage reflection and bring participants together around a powerful message. But success depends on choosing a relevant topic and a speaker who can truly engage the audience! How can you make the right decisions without simply following trends or relying on a speaker&#8217;s reputation? Here are the essential criteria for creating a keynote that delivers real value to your event.<\/p>\n","protected":false},"author":2,"featured_media":1896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":4,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":1898,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/posts\/1884\/revisions\/1898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/media\/1896"}],"wp:attachment":[{"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluepointliege.be\/en\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}